Tourists take pictures of the cloud sea at Mount Emei. [Photo: Mount Emei Scenic Area]
Officials at Mount Emei Scenic Area in China's Sichuan Province have launched an environmental protection campaign to promote a low-carbon lifestyle.
Local officials call for residents to take public transport and limit the use of air conditioners.
The campaign, lasting from August 3rd to September 20th, coincides with the 20th anniversary of Mount Emei being listed as a UNESCO World Heritage Site.
Half-price tickets are offered to select tourists who take pictures that reflect the themes of environmental protection and green development.
A bird's eye view of Mount Emei. [Photo: Mount Emei Scenic Area]
Mount Emei is regarded as a natural "oxygen bar" with amazing natural scenery and traditions of Zen Buddhism.
It has been listed as one of China's "Top Ten Mountains to Spend Summer" for the past 14 consecutive years.
The Wannian Temple at Mount Emei. [Photo: Mount Emei Scenic Area]
The Golden Summit at Mount Emei. [Photo: Mount Emei Scenic Area]